Your business runs on hard work.
We help it run on AI.
Custom AI automation and internal software for SEA SMEs.
Built in 2-8 weeks. No dev team required.
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Niori is a custom AI automation + software studio for growing businesses across Southeast Asia. We turn manual work and broken workflows into AI systems your team can own and run.
Case: Unified reporting across 12 stores and 40 ad accounts.
E-CommerceOperator was spending 8 hours/week pulling manual reports across countries while Meta ads burned budget on the wrong audiences. We built a unified reporting + attribution system with Meta CAPI integration. A single morning dashboard, plus better-allocated ad spend.
Case: AI voice qualification with 10× nurturing.
Real EstateHealthy ad budget, but the pipeline was leaking. Agents wasted hours on cold leads and no follow-up survived past day three. We built an AI voice qualifier that calls leads within seconds, paired with automated multi-touch nurturing across channels.
Built for Cross Celesta, Nusa Penida
under Cross Hotels.
Case: Real-time inventory sync across 1,700 products.
LifestyleA multi-outlet operator was running inventory across Airtable and Square POS with no sync. Frequent stock-outs, late reports, and hours lost to manual reconciliation. We built real-time bi-directional sync with discrepancy alerts and a single source of truth.
Case: End-to-end wedding planning platform.
ServicesCouples, planners, and vendors were running on different tools. Manual commission tracking, 30-day payment cycles, and constant miscommunications across the lead-up. We built a unified platform combining wedding planning, vendor coordination, commission automation, and stakeholder portals powered by AI automation.
Representative mockup + case. Original system under NDA.
3 Days
2-8 weeks
2-5 days / Continuous
No two businesses are alike. Every system is built around your model, your operations, and your specific challenges. Your tools, your stack, your way.
Every build is led directly by our founder, from the first scoping call to the final handoff. The team executes while he stays close.
Whether you stay on a retainer or take the system in-house, what we build belongs to your business. Training and handoff always included.
Get your free, personalized automation map. Answer 10 questions about your business, your team, and your stack. We'll send you a 5-page automation map directly to your email.
The 3 highest-cost manual workflows in your business + what automating each would look like
Rough timeline + estimated results based on data
Best for automating a team's flow
Best for automating whole framework
Available after launch
Best for keeping the system stable
Best for ongoing strategy + automation iterations
Jassonn founded Niori off the back of a career that started in technical growth strategy and evolved into building full-stack AI systems for brands looking to scale intelligently.
His ambition is to bring a genuine understanding of how businesses are managed and scaled into every automation, creating systems suited specifically to each client's challenges and strengths.
An in-house team requires recruiting, retention, management, and ongoing salary. For most growing businesses, that's 3–5× the cost of a custom build for less flexibility. We deliver the outcome, hand off cleanly, and your team owns the system from day one.
Start with the personalized automation map. The 5-page PDF you'll get tells you exactly which workflows are worth automating, with rough cost and estimated time savings. If a build doesn't make sense for your business right now, we'll tell you, and you'll still have a roadmap to keep.
You have two options.
Two tiers.
About 60% of clients choose to stay on a retainer after launch.
Yes. We can walk you through past builds during your discovery call, including live screen-shares of the systems we've shipped. We also share anonymized screenshots and case studies on request, depending on what your business and industry needs.
We're based in Bali and most of our work is across SEA, but we've shipped builds for clients in Australia, the UK, and the US. If your business is outside the region, the diagnosis form is still the best place to start.
Get your personalized automation map.
Or book a call to scope a custom build.
Pick a time that works for you. 30 minutes with Jassonn, no preparation needed.
We'll talk about
You'll get a Google Meet link in your inbox and a short questionnaire to fill out beforehand.